While there has been major progress in public education around the real health risks of smoking, tobacco is still the number one cause of preventable deaths and diseases in the United States. Holding big tobacco companies liable for their fraudulent marketing and deceptive advertising is one of the main focus areas of The Alvarez Law Firm. Call us today to learn more about your legal options and how we can help. 

Fraudulent Marketing in Tobacco Advertising

Strict liability is a legal theory that holds defendants liable for injuries relating to their products regardless of their intention. Much of the early tobacco litigation attempted to hold big tobacco legally responsible for this theory, but with very little success. When law firms shifted their arguments toward the many ways in which these companies engaged in fraudulent and deceptive marketing, major victories began to emerge. While much more regulated today, tobacco companies still engage in many of these tactics.

There are many ways in which tobacco companies engage in fraudulent marketing, including fraudulent concealment. Under this legal theory, major big-money cases have been won against tobacco companies with the argument that had the tobacco companies not intentionally and fraudulently concealed the addictive and harmful nature of tobacco products (mainly by underplaying it with semantics), then users never would have tried it.

Fraudulent misrepresentation is another form of fraudulent marketing undertaken by big tobacco companies where they not only conceal material facts related to health and other issues stemming from tobacco but also misrepresent this life-changing information. Using advertising language such as light, low tar, and ultra-light leads consumers to believe that there are healthy tobacco product options when it has been proven and widely known that no amount of tobacco is healthy for anyone. Put differently, light cigarettes are no healthier than regular cigarettes, contrary to how they were advertised.

The bottom line is this: There are multiple legal theories predicated on fraudulent marketing to rest your case on, but you need to get in touch with us now to get started. You should not have to bear the financial burden that comes with the myriad of health issues caused by tobacco, which in many ways, you were tricked into using. 

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How Much is Your Case Worth?

Dealing with the aftermath of tobacco injuries and death and now wondering how much your case might be worth? You are not alone in this quest for answers and justice. Your case can be worth a lot of money, but you need to act. Ultimately, your case value is dependent on the scope and nature of your injuries, the impact smoking has had on your life, and the culpability of the defendant. If you want a realistic case value and more, get in touch with the Alvarez Law Firm for your totally free case evaluation. 

Winning Miami Tobacco Injury Law Firm

Tobacco injury cases are extremely hard-fought, but we know all the winning arguments. The highly experienced team at The Alvarez Law Firm is here to help get you the financial compensation you deserve. We take all our cases on a contingency fee basis, so you pay us nothing unless we get you paid. Call now to learn more about how we can help you and your family. 

Let’s talk about your case.

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